Andrews Agya Yalley

Lecturer · Department of Marketing and Supply Chain Management

Senior Lecturer in Marketing, York St John University

York St John Universityper ORCID

Publications: 152017–2024
Citations: 177to those papers
h-index: 9i10-index 8
Field-weighted impact: 2.741.00 is the world average
World top 10%: 33%5 of 15 scored papers
Open access: 20%3 papers free to read

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Citations received each year

Peerford

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Marketing640%
Sociology and Political Science640%
Information Systems and Management427%
Education320%
Organizational Behavior and Human Resource Management320%
Economics and Econometrics213%
Strategy and Management213%
Business and International Management17%
Clinical Psychology17%
Communication17%

Social Sciences

Topics most written on

Consumer Behavior in Brand Consumption and Identification5
Technology Adoption and User Behaviour4
Customer Service Quality and Loyalty3
Digital Marketing and Social Media3
Big Data and Business Intelligence1
Consumer Packaging Perceptions and Trends1
Consumer Retail Behavior Studies1
Corporate Identity and Reputation1
COVID-19 Pandemic Impacts1
Digital Communication and Language1
E-Learning and Knowledge Management1
Education Systems and Policy1

Who they write with

8 co-authors, here and elsewhere

Same unit
Same university
Same country
No African institution

Circle area and line width are papers written together; the strongest ties sit nearest. “No African institution” is anyone the papers place outside Africa’s institutions; Peerford records affiliations only there.

Colleagues here they write with most

Gloria Kakrabah-Quarshie AgyapongDepartment of Marketing and Supply Chain Management3

Where their co-authors are

0% of their papers have a co-author abroad

Most frequent partner countries

Papers with at least one author in that country.

Institutions written with most

Presbyterian University, GhanaGH6 papers
University of Skills Training and Entrepreneurial DevelopmentGH1 paper

Where they publish

Palgrave studies of marketing in emerging economies3
International Review on Public and Nonprofit Marketing2
Journal of Financial Services Marketing2
Journal of Political Marketing2
Academia Letters1
Advances in higher education and professional development book series

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth3
17Partnerships for the goals3
4Quality education1
5Gender equality1

Most cited

Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model
Andrews Agya Yalley, Daniel Ofori, Gloria Kakrabah-Quarshie Agyapong
Journal of Social Marketing17
202145 citationsWorld top 10%
The influence of Public University library service quality and library Brand image on user loyalty
Andrews Agya Yalley, Daniel Ofori, Gloria Kakrabah-Quarshie Agyapong

Recent publications

All publications →Download: BibTeX · RIS

Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude
Andrews Agya Yalley
Journal of Science and Technology Policy Management
202415 citationsWorld top 10%
Student readiness for e-learning co-production in developing countries higher education institutions
Andrews Agya Yalley
Education and Information Technologies17
202216 citationsWorld top 10%Open access · Bronze
Sustaining Higher Education Accreditation Through Institutional Affiliate Mentorship
Andrews Agya Yalley, Joana Eva Dodoo
Advances in higher education and professional development book series
20221 citation
Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries
Andrews Agya Yalley, Kwamena Minta Nyarku
Palgrave studies of marketing in emerging economies8
20220 citations
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model
Andrews Agya Yalley, Daniel Ofori, Gloria Kakrabah-Quarshie Agyapong
Journal of Social Marketing17
202145 citationsWorld top 10%
Customer readiness to co-production of mobile banking services: a customer-only co-production perspective
Andrews Agya Yalley
Journal of Financial Services Marketing8
202116 citationsOpen access · Bronze
Green Consumer Behaviour
Andrews Agya Yalley
Palgrave studies of marketing in emerging economies
20219 citationsWorld top 10%
Green Integrated Marketing Communication
Andrews Agya Yalley
Palgrave studies of marketing in emerging economies
20217 citationsWorld top 10%
Effect of Consumer Economic Nationalism on Consumer Attitudinal and Behavioral Response to the Marketing of Locally Produced Foods
Andrews Agya Yalley, kassimu issau
PhilPapers (PhilPapers Foundation)
20214 citationsOpen access · Green
Competitive marketing strategies of churches in Ghana: a theoretical development
Andrews Agya Yalley
International Review on Public and Nonprofit Marketing
20211 citation

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