Paul Mensah Agyei

Senior Lecturer · College of Distance Education

Senior Lecturer, University of Cape Coast, since 2012per ORCID

In their own words

positioning strategies
brand management
service quality research
green marketing
distance
Market Orientation
Distance Education/Open Learning research
Internal Marketing/Human Resource Management
Customer Loyalty
Service Management

Publications: 212013–2025
Citations: 372to those papers
h-index: 8i10-index 8
Field-weighted impact: 4.281.00 is the world average
World top 10%: 38%6 of 16 scored papers
Open access: 69%11 of the 16 whose access is recorded

In 2016–2025: 18 publications, 247 citations to them, h-index 7.

What they work on

From the classification of each paper

Subfields

Organizational Behavior and Human Resource Management838%
Social Psychology629%
Education419%
Demography314%
Information Systems and Management314%
Marketing314%
Safety Research314%
Strategy and Management314%
Applied Psychology15%
Artificial Intelligence15%

Physical Sciences
Social Sciences

Topics most written on

Customer Service Quality and Loyalty4
Poverty, Education, and Child Welfare3
Technology Adoption and User Behaviour3
Global Educational Reforms and Inequalities2
Grit, Self-Efficacy, and Motivation2
Job Satisfaction and Organizational Behavior2
Online and Blended Learning2
Attachment and Relationship Dynamics1
Communication in Education and Healthcare1
Consumer Behavior in Brand Consumption and Identification1
Consumer Retail Behavior Studies1
Corporate Social Responsibility Reporting1

Who they write with

36 co-authors, here and elsewhere

Same unit
Same university
Same country
No African institution

The 30 most frequent of 36 co-authors. Circle area and line width are papers written together; the strongest ties sit nearest. “No African institution” is anyone the papers place outside Africa’s institutions; Peerford records affiliations only there.

Where their co-authors are

25% of their 16 papers with recorded affiliations have a co-author abroad

papers co-written1111222Home

Most frequent partner countries

China2
Nigeria1
Italy1
United Kingdom1

Papers with at least one author in that country.

Institutions written with most

Beijing University of Chemical TechnologyCN2 papers
University for Development StudiesGH2 papers
University of BresciaIT1 paper
University of LeedsGB1 paper
Ahmadu Bello UniversityNG1 paper
Ghana Institute of Management and Public AdministrationGH1 paper

Where they publish

Cogent Business & Management2
Cogent Social Sciences2
PLoS ONE2
Cogent Education1
European journal of Business and Management1
European journal of training and development1
European Scientific Journal ESJ

Development goals addressed

From each paper’s title and abstract

4Quality education5
9Industry, innovation and infrastructure3
17Partnerships for the goals2
1No poverty1
8Decent work and economic growth1

Most cited

Customer orientation, service quality and customer satisfaction interplay in the banking sector: An emerging market perspective
Eric Gonu, Paul Mensah Agyei
Cogent Business & Management
202373 citationsWorld top 10%Open access · Gold
The relationship between service quality and customer loyalty in the Kenyan mobile telecommunication service industry
Paul Mensah Agyei
European journal of Business and Management
201366 citations

Career

As their ORCID record read on October 4, 2026

Positions

Senior Lecturer, College of Distance Education, Dept. of Business StudiesUniversity of Cape Coastsince 2012

Education

Post Graduate Diploma in EducationUniversity of Cape Coast2016–2017
PhD Marketing, Business SchoolGhana Institute of Management and Public Administration2015–2022
Master of Business Administration (Marketing)Kenyatta University2010–2012
Bachelor of Management StudiesUniversity of Cape Coast2005–2008
Higher National Diploma (Purchasing and Supply)Koforidua Technical University1999–2001

Recent publications

All publications →Download: BibTeX · RIS

Job autonomy and innovative work behaviour among teachers in Ghana: mediating role of employee work engagement
Paul Mensah Agyei
On the Horizon The International Journal of Learning Futures8
20258 citationsWorld top 10%
Corporate Social Responsibility of Universities: Exploring the University of Cape Coast's Version Towards Her Surrounding Communities
Dr Moses Segbenya, Dr. Vincent Mensah Minadzi, Dr.joyce Kwakyewaa Dankyi, Lydia Aframea Dankyi, Paul Mensah Agyei
Journal of Community & Applied Social Psychology
20253 citationsWorld top 10%
Exploring the interplay between guidance services and career success: Unveiling the key determinants?
Dr Moses Segbenya, Dr. Vincent Mensah Minadzi, Dr.joyce Kwakyewaa Dankyi, Lydia Aframea Dankyi, Paul Mensah Agyei
PLoS ONE17
20251 citationOpen access · Gold
Examining stakeholders’ perception of sixty-six years of guidance service delivery in Ghana: the explanatory sequential mixed method perspectives
Dr Moses Segbenya, Dr. Vincent Mensah Minadzi, Dr.joyce Kwakyewaa Dankyi, Lydia Aframea Dankyi, Paul Mensah Agyei
Cogent Social Sciences4
20245 citationsOpen access · Gold
Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana
Eric Gonu, Paul Mensah Agyei
Cogent Business & Management17
20241 citationOpen access · Gold
Customer orientation, service quality and customer satisfaction interplay in the banking sector: An emerging market perspective
Eric Gonu, Paul Mensah Agyei
Cogent Business & Management
202373 citationsWorld top 10%Open access · Gold
Service innovation practices and customer loyalty in the telecommunication industry
Eric Gonu, Paul Mensah Agyei
PLoS ONE9
202325 citationsWorld top 10%Open access · Gold
Sixty-six years of a guidance service delivery in Ghana: Analysis of stakeholders' attitudes and perceived relevance on career success
Dr Moses Segbenya, Dr. Vincent Mensah Minadzi, Dr.joyce Kwakyewaa Dankyi, Lydia Aframea Dankyi, Paul Mensah Agyei
Cogent Education
20237 citationsOpen access · Gold
Market orientation of entrepreneurial university distance education and sustainable competitive advantage relationships: The mediating role of employee engagement
Paul Mensah Agyei
Cogent Social Sciences
20233 citationsOpen access · Gold
Effect of supplier appraisal on firm performance in Ghana: Views of employees of selected manufacturing firms
Eric Gonu, Paul Mensah Agyei
Scientific African9
20233 citationsOpen access · Gold

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Paul Mensah Agyei

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